The Four Corners region of the U.S. is comprised of Farmington, N. Mex.; Navajo Country in Arizona; rural Southeastern Utah; and picturesque Colorado communities including Cortez, Montrose and Durango.
In those three cities, Albuquerque TV has long served the region, thanks to historic over-the-air signals. Even with a drive to shift those signals to Denver-based TV channels, reaching local consumers means Radio is a key conduit. But, has Four Corners Broadcasting triumphed with its advertising prowess in an age when local digital solutions and satellite radio could eat away at AM and FM?
Ward Holmes, Regional Manager of Four Corners Broadcasting, joins RBR+TVBR Editor-in-Chief Adam R Jacobson on this new InFOCUS Podcast, presented by dot.FM, to share with the nation what life in broadcast radio in this small unrated market is like in mid-2023.
From dismissing Sirius XM’s everyday use locally to the “critical” need to keep AM radio, even with keeping it in the car something likely not “doable,” Holmes’ views are worthy of a 15-minute listen!
Listen to “The InFOCUS Podcast: Four Corners Broadcasting” on Spreaker.
