An agency that provides “media-agnostic, transparent, insight-driven marketing strategies” to client-side marketers has signed a multi-year strategic agreement with TV measurement company iSpot — a “first-of-its-kind” partnership that brings brands tools and managed services they say are needed to ensure video investments are optimized to unique business objectives.
The partnership with Camelot Strategic Marketing & Media marks an expanded business model for iSpot, which has built a brand-direct business for more than 600 brands, including 85% of TVs Top 50 advertisers.
Importantly, the pact makes iSpot the preferred video measurement platform for Camelot’s customers.
Specifically, the enterprise deal between organizations gives Camelot’s brand partners the ability to use iSpot’s TV ad measurement products, including unified cross-platform and verified streaming capabilities, which utilize on-screen ad verification, de-duplication of audiences and co-viewing metrics for hundreds of streaming publishers and platforms. iSpot also powers cross-platform, incremental measurement for all DSPs.
“Camelot has established itself as an agency willing to drive its business and transaction strategies based on the unique KPIs and needs of its customers, which puts us squarely in alignment,” said Jodie McAfee, SVP of Agency Partnerships at iSpot. “By utilizing iSpot’s core solutions, Camelot clients will have at their fingertips fully transparent, complete and more accurate results in order to stay ahead of this dynamic and ever-changing marketplace.”
The agreement also gives Camelot the ability to provision iSpot’s measurement performance tools. In doing so, Camelot’s brand partners will be able to leverage iSpot’s products “in order to justify and optimize investments based on the metrics that matter to each brand and product to achieve optimal business results.”
