He brings four decades of radio and broadcast experience and is the son of the founders of Pacific Recorders & Engineering. Introducing the new Director of Western U.S. Sales for Telos Alliance.
Taking the role is Jeff Williams. He is based in Santa Barbara County, Calif.
“We’re excited to have Jeff join the Telos Alliance team,” said Cam Eicher, SVP of Worldwide Sales at Telos Alliance. “His extensive background spans programming, operations, and technology leadership. That mix means he intuitively understands both the business goals and the engineering details that our clients care about.”
Williams began his career in broadcasting at age 16, working with iconic Southern California air talent “Shotgun” Tom Kelly, today on SiriusXM’s “60s Gold,” and has also worked at WRKO-AM in Boston as a board operator while attending Emerson College.
Later, he would hold roles as a board operator for Gannett-owned KSDO-AM and KOGO-AM in San Diego; as Program Director for Jacor’s Adult Standards KPOP-AM in San Diego; as a Program Director for iHeartMedia predecessor Clear Channel; and as Director of Operations for Knight Broadcasting’s Santa Ynez Valley, Calif., stations from May 2006 through March 2015.
Since 2015, he’s been the owner and GM of Yellowtec USA, a maker of products for professional broadcast and industrial applications based in Solvang, Calif.
“I’ve spent my life in and around audio,” said Williams. “Telos Alliance stands for value, quality, and innovation, values I hold dear. I’m really glad to join Team Telos, and I look forward to helping broadcasters and streamers get the most from our products and workflows.”
Jeff Williams’s parents are Jack and Ellyn Williams, who founded Pacific Recorders & Engineering (PR&E) in 1969.
