Roku Integrates YouTube TV into the Sports Experience

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Sports fans who use Roku devices to access video entertainment will now be able to find the games they wish to watch via the integration of YouTube TV in the “Roku Sports” platform.


The timing coincides with the start of the 2025 National Football League season, making access to “NFL Sunday Ticket” easier.

Additionally, YouTube TV will soon be accessible in content discovery destinations across the Roku platform.

“Our priority continues to be making game time effortless for our users,” said Joe Franzetta, Head of Sports at Roku Media. “Partnering with YouTube TV is a major step in delivering a comprehensive fan-centered experience that simplifies sports discovery and puts live action front and center for millions of fans.”

With this launch, YouTube TV expands Roku Sports’ roster of partners beyond DAZN Live Sports, FOX One, Frndly TV, Spectrum TV, and Xfinity Stream.