It has built a reputation for “powering recommendations for the open web.” And, that’s won over the hearts of Sinclair Broadcast Group, which has renewed a multi-year deal with the company and extends a partnership that began in 2018.
Under the new agreement, Sinclair will continue to use Taboola’s suite of products across its television station sites and the stations’ mobile platforms. The goal: to grow their audiences, optimize user engagement, and drive revenue.
Sinclair uses Taboola in multiple impactful user touchpoints that include newsletters, article pages and mid-article placements. “Taboola empowers Sinclair to personalize user experiences across all of these touchpoints, optimizing content recommendations to drive engagement,” the company says.
Sinclair Inc. EVP/Chief Digital Officer Kevin Cotlove commented, “Our renewed deal with Taboola speaks to the strategic value of our continuing relationship. Taboola delivers impressive results for us, which is why we partner with them on revenue and engagement initiatives.”
Taboola founder and CEO Adam Singolda added, “Sinclair has been a great partner in leveraging Taboola innovations, insights and tech, and this has contributed to their rapid growth. Local news continues to be critical, and the massive reach of Sinclair’s network is especially important. Playing a part in Sinclair’s mission and continued growth is a testament to the mutual trust we’ve developed.”
