Super Hi-Fi Updates Its Rosetta Platform

Super Hi-Fi is celebrating its “first major evolution” of the company’s Rosetta platform with the launches of two product enhancements that assist in unifying radio’s traditional and digital ecosystems. As Super Hi-Fi sees it, this gives broadcasters greater power in  streamlining operations, simplifying content delivery, and elevating the listener experience.

An expanded Rosetta platform now delivers a complete end-to-end system for integrating real-time content, broadcast traffic and digital advertising into radio stations, with help from a new on-premises cross-platform utility called Rosetta Sync. Rosetta Sync integrates with existing traffic systems and real-time content workflows to synchronize locally stored assets with Super Hi-Fi’s cloud based ecosystem, so that they can be scheduled to update and play automatically on your Super Hi-Fi-powered radio station.

Rosetta Content enables broadcasters to insert every type of real-time content and create rules that determine the behaviors of content as it schedules out to play over the air or online.

“With Rosetta Sync and Rosetta Content, radio companies can now simplify their workflows, reduce operational complexity, and unlock new opportunities to deliver perfectly-timed, customized content across both broadcast radio and streaming platforms,” said Super Hi-Fi, led by CEO Zack Zalon.

Key features of Rosetta Sync:

Automatic Content Synchronization: Instantly syncs content and ad assets from any local folder, FTP server, or RSS feed into the Super Hi-Fi cloud.

Effortless Configuration: Set it up in minutes—select content types, define sources, and let Rosetta Sync handle the rest.

Built-In Security & Reliability: Engineered to run on any system with minimal resource requirements, while prioritizing security and uninterrupted performance.

Rosetta Content – Simple, Real-Time Content Integration

Rosetta Content revolutionizes how stations integrate news, sports, weather, traffic, and syndicated programming, turning scattered sources and workflows into a unified, intelligent content pipeline.

Key features of Rosetta Content:

Custom Content Shells: Configure “content shells” for any type of segment—weather updates, traffic breaks, news briefs, or syndicated features—then reuse them across stations for effortless consistency.

Intelligent Rules Engine: Automate decisions in real-time. If a weather report isn’t fresh, set rules to swap it out for an imaging element. Sports update didn’t come in on time? Play the most recent news headlines instead.

Seamless Clock Integration: Once configured, just drop content shells into your station clocks. Rosetta Content schedules and plays the right asset at the right time, every time.