Super Hi-Fi, gaining recognition for its AI-powered radio offerings, has signed a partnership with iHeartMedia-owned digital and broadcast audio tech firm Triton Digital that integrate Triton’s audio ads and delivery technology into the Super Hi-Fi radio production product line.
“We are excited to bring the power of Triton Digital’s advertising platform to our customers through this partnership and integration,” said John Bolton, Chief Business Officer at Super Hi-Fi. “Our aim has always been to make Super Hi-Fi a simple and potent solution for radio’s innovators by partnering with other leaders in the space to create a one-stop solution for radio experience production. This is another step on that journey.”
Triton Digital’s dynamic ad insertion (DAI) technology gives audio publishers the ability to benefit from the dynamic insertion of targeted audio ads.
“Our goal has always been to bring the most comprehensive stack of audio advertising solutions to the radio market, and that includes partnering with other leaders from the ad tech, podcasting and radio industries,” said Hugo Martel, VP of Content Delivery at Triton Digital. “By partnering with Super Hi-Fi, customers now have an automated option to deliver high-quality radio and advertising to listeners.”
