Super Hi-Fi, known for its AI-powered radio services for broadcast and digital media companies, has brought to market a new product designed to mesh existing broadcast traffic tools with its radio management and playout services in the cloud.
Rosetta Traffic will give Super Hi-Fi customers the ability to deliver broadcast advertising from ad traffic platforms including Marketron for over-the-air stations using Super Hi-Fi’s cloud-based products.
The product reads and translates traffic logs and audio advertising in real time, converting them into cloud-enabled advertising breaks. Ads are played using Super Hi-Fi’s cloud-based streaming services. In return to the end user is a report that automatically integrates back into current reporting and payment software.
Super Hi-Fi CEO Zack Zalon comments, “Today, Super Hi-Fi already delivers over 400 million programmatic ads per month for our customers. Rosetta Traffic makes it easier than ever for our partners to use that same reliable scale and capability – together with proven, traditional traffic systems – in order to streamline radio station operations and win in an ever changing landscape.”
