LAS VEGAS — Super Hi-Fi and Audacy on Tuesday announced an enhanced partnership “to drive operational innovation and efficiency” across Audacy’s digital ecosystem.
The agreement will “streamline” Audacy’s digital content programming, production, and broadcasting processes while creating what the companies call “stickier listener environments” — and more opportunities for advertisers to engage with them.
The enhanced partnership launched Sunday (4/14) with a live on-air radio station branded “Audacy Innovation Radio: Live From NAB.”
The station is a temporary NAB Show offering, airing on KMXB-94.1’s HD2 signal in Las Vegas. It uses Super Hi-Fi’s suite of tools to program rotating formats across the day.
Dayparts will be hosted by some of Audacy’s best-known national talent; all talent will use Super Hi-Fi’s just-announced Voicetrack Fusion to deliver enhanced quality and efficiency to the station.
The playout will be cloud-based, delivered directly to the transmitter via Orban’s Optimod 5950: Super Hi-Fi Edition, a technology that Super Hi-Fi debuted at NAB.
Concurrently, five Audacy HD Radio stations are transitioning to Super Hi-Fi’s Program Director Radio Operating System. This, says Audacy, enables its programmers and staff to spend less time on production and more time on building differentiating content.
The HD stations include WWBX-HD2 in Boston, WLKK-HD2 in Buffalo, KILT-HD2 in Houston, KROQ-HD2 in Los Angeles and KNRK-HD2 in Portland, Ore.
These announcements follow the recent news that all of Audacy’s 700 digital Exclusive Stations recently upgraded to support Super Hi-Fi’s HLS+ streaming technology.
— With reporting by Adam Jacobson at the Las Vegas Convention Center
