When it comes to core advertising growth at broadcast media companies, local over-the-air stations have seen challenges. “Macroeconomic headwinds” have been discussed in Q3 earnings calls, with sprinkles of hope amid a challenging National advertising enviroment.
For Gray Television, local advertising is healthy. Automotive is roaring back. As such, Core Advertising rose year-over-year in the third quarter and is trending upward in Q4, too.
