NEW YORK — It’s a well-known fact that the way consumers watch, browse, and buy goods and servicess has fundamentally changed. And, a newly released study shows, it is occurring across multiple screens and in ways that feel spontaneous rather than deliberate.
“It reinforces the fact that the traditional marketing funnel is dead and has been replaced by a fluid, state-based model of consumer behavior, which most marketers aren’t equipped for,” declares MiQ. What does this mean for broadcast media?
