Audio analytics and research platform Veritonic has debuted several enhancements to its Creative Measurement product line.
The changes, the company led by CEO and co-founder Scott Simonelli said, are designed to simplify the setup process and strengthen team collaboration, offering users” a robust, end-to-end experience in audio asset testing and optimization.”
The new capabilities mirror the intuitive functionality recently introduced in Veritonic’s Brand Lift solution—streamlining workflows while empowering teams to collaborate seamlessly within the platform.
Users can now define study parameters more efficiently, invite collaborators with customizable permissions, and leave comments directly in the study setup process to reduce friction and align on objectives, Veritonic says.
