Streaming: Driven by Smart TVs


NEW YORK — A provider of “currency-grade” smart TV data based in Los Angeles has found that some 94% of total streaming time during the third quarter of 2023 was driven by viewers who only (64.6%) or mostly (29%) streamed on their smart TVs.

It’s yet more evidence that broadcast television and radio executives need to accept FAST channels and OTT as sources of ad dollars that won’t be disappearing anytime soon, and are only growing by leaps and bounds.

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