State Farm will once again be the title sponsor of the Women’s National Basketball Association’s Friday Night Spotlight airing on the broadcast TV network owned by The E.W. Scripps Co.
At the same time, the insurance specialist has invested in brand positioning and in-game sponsorship of Saturday evening women’s soccer matches also airing on Ion.
While the “State Farm WNBA Friday Night Spotlight” on Ion will be in place for the next several years, thanks to a new deal announced Wednesday, it is also taking a key sponsor role in the National Women’s Soccer League Saturday evening soccer telecasts on Ion. “Saturday Night Soccer” began March 16.
This builds on State Farm’s title sponsorship for the 2023 WNBA season, the first for which
Scripps Sports televised weekly regular-season games on Friday nights on Ion.
“State Farm is a champion for women’s sports, and this sponsorship is one way we’re committed to bringing more awareness and visibility,” said Kristyn Cook, Chief Agency, Sales & Marketing Officer for State Farm. “We believe that few things in today’s world capture our attention, ignite our passion and connect our communities like sports.”
State Farm’s relationship with the WNBA dates to 2013, when it became presenting
sponsor of the WNBA Draft.
“State Farm is a fantastic sponsor and a brand that shares our belief that women’s sports and female athletes deserve the same high-profile recognition and opportunities as their male counterparts,” said Scripps Sports VP/Revenue and Sponsorships Tony Lamerato. “State Farm doesn’t just talk about it. It shows its commitment with actions.”
