Entravision Communications, which today sees the bulk of its revenue come from global digital advertising initiatives while its roots remain in U.S. Hispanic radio and television station ownership, has a new Treasurer and Chief Financial Officer.
This results in the naming of a new Chief Accounting Officer and Corporate Controller, and a new General Counsel and Secretary.
Exiting Entravision, which trades on the NYSE as “EVC,” has said farewell to Christopher Young, with GC Mark Boelke assuming his Treasurer/CFO role.
Young’s salary was in the $600,000 range, and the move was seen by industry observers as beneficial to cost reduction initiatives needed in the wake of a loss of significant revenue associated with Meta‘s ASP wind-down; that decision impacted more than half of Entravision’s dollar generation.
With revenue growth eyed for Smadex, Entravision’s programmatic ad purchasing platform, the company appointed Corporate Controller Bill McNally as its Chief Accounting Officer and Corporate Controller.
Jeff DeMartino, most recently Deputy General Counsel of Entravision, succeeds Boelke as General Counsel and Secretary.
There’s more: Entravision is, in its words, “also streamlining its management structure to align with its strategic and operational needs.” And, it is not wholly surprising.
Entravision Chief Digital, Strategy and Accountability Officer Juan Saldivar, who resigned as a director in October 2023, is officially exiting Entravision. His responsibilities will be assumed by existing members of the management team. Saldivar held the role since November 2020, and previously held several positions at Televisa Corporación, S.A. de C.V. before its merger with Univision Communications, serving as President of Televisa Interactive Media from October 2003 until June 2011 and as Director of Planning and Strategy of Televisa Multimedia from July 2001 until October 2003. Before joining Televisa, Mr. Saldívar was the founder and Country Manager of Submarino.com in Mexico from 1999 until 2001.
Entravision CEO Michael Christenson, who joined the company in 2023 following the unexpected death of company founder Walter Ulloa during Christmas 2022, commented, “In addition to serving as a strong partner to me since I joined Entravision last year, Mark steps into the CFO role with significant experience guiding the company through change and initiatives like those important to our success today. During his almost 20 years with Entravision, Mark has helped oversee cost reduction programs and key acquisitions that have strengthened our product portfolio and audience reach. He is a proven team builder, working with the Board of Directors, management and sales and operations teams around the world to help advertisers reach audiences and consumers. I have tremendous confidence in Mark and the contributions he will make as CFO as we focus on our strategic and operational priorities, and I am confident in Entravision’s long-term opportunities.”
Boelke said, “I am excited to serve as CFO and leverage my knowledge of the company and our industry to help shape Entravision’s path forward. With our financial strength and premier advertising and marketing platforms, we have a solid foundation for profitable growth and value creation. I look forward to working with Mike, our finance team and our Entravision colleagues in my new role.”
Christenson continued, “Bill and Jeff both have proven records of accomplishment here at Entravision and at other companies. I am delighted to welcome them to their new roles. On behalf of the Entravision team, I also want to thank Chris and Juan for their dedication and service to the company. We wish them all the best.”
