Radio stations are always eagerly seeking new ways to drive more non-traditional revenue to the bottom line. Now, a white-label ticketing, marketing and discovery services opportunity has come to fruition, thanks to a partnership between Evvnt and a leading media workflow software provider.
The company linking up with Evvnt is vCreative, which is now offering to its customers a Events Commerce Platform under the name vTickets through a strategic reseller agreement.
“This partnership unlocks new revenue streams for radio stations by enhancing ticketing and promotions opportunities,” vCreative says.
As the company led by CEO Mary DelGrande sees it, the collaboration taps into a $16 billion ticketing and promotions industry. “The decision to partner with Evvnt to bring vTickets to our broadcast clients was an easy one because it aligns with our commitment to delivering innovative solutions that they can capitalize on,” she said. “Powered by the Evvnt platform, radio stations can effortlessly monetize ticketing and elevate their event marketing strategy for endless revenue potential, all while boosting audience engagement and driving valuable experiences for local communities.”
Richard Green, CEO and Founder of Evvnt, added, “Radio is in homes, vehicles, and workplaces, making it the ideal channel for listeners to easily access locally ticketed events created by local venues. vCreative’s reputation and client base are unparalleled in the radio community which creates the perfect partnership to extend our events commerce platform to the broadcasting industry. “
