The holiday shopping season has arrived, and one major department store brand has stepped up its Spot Cable activity to help lure customers, the latest Media Monitors Spot Ten Cable report shows.
Macy’s, which is gearing up for its famed Thanksgiving Day Parade in New York, is now No. 8 on the Spot Ten Cable report as it invests more in MVPD-distributed channels through local spot media channels.
Overall, the leader remains Domino’s — and the QSR brand rooted in pizza delivery is No. 1 in a big way over No. 2 Progressive.
Meanwhile, new efforts from Lovesac and Chase are notable.
How does the Spot Ten TV report compare for the week ending November 17?
Macy’s is a key brand here, too, finishing at No. 4 behind Vicks, Dupixent and Walmart, now at No. 1 by spot play count.
A new effort from Panera Bread is particularly notable.
