DOBBS FERRY, N.Y. — In the radio business, “spec” spots — sample advertisements to share with a new or potential client — can make or break a deal. Now, Connoisseur Media, the owner of radio stations led by Jeffrey Warshaw, is getting a spec boost thanks to artificial intelligence … and Compass Media Networks.
Connoisseur’s stations serving Fairfield County and New Haven, Conn., and the Nassau-Suffolk, N.Y., market have signed on as charter affiliates for SPECai, a joint venture between Compass, ENCO and Benztown. It provides radio stations with creative custom spec commercials in seconds — thanks to advancements in AI technology.
Connoisseur Chief Operating Officer and Long Island General Manager David Bevins commented, “We all desire to win new business and the usage of spec spots is vitally important. With the innovative SPECai, crafting three creative scripts, selecting from a variety of voices, and even orchestrating a music bed has become astonishingly effortless. It’s the quickest and most efficient way to generate compelling spec spots, created by radio people for radio people. SPECai allows your reps to hit the streets and sell more radio.”
Kristin Okesson, a Connoisseur Senior Vice President who doubles as Connecticut Market Manager, added, “With SPECai, we get efficiency, creativity, and quality all in one place. It transforms the way we create spec spots — three different scripts, an incredibly realistic AI voice, and the added benefit of Benztown music. It’s a unique blend of tech, creativity, and convenience that our local sales team values.”
