Sinclair Joins Entertainment ID Registry Board


BALTIMORE — The owner of broadcast TV stations in markets ranging from West Palm Beach to Salt Lake City, in addition to Tennis Network, Compulse and Dielectric, has joined the Entertainment ID Registry as a member of its board of directors.

Sinclair Inc. will be represented by Mike Palmer, the company’s Assistant VP of Media Management. Palmer serve on EIDR’s board as Sinclair’s representative for a one-year term.

EIDR is a public registry that provides a unique identifier for audio-visual content, designed to provide a standard way of identifying and tracking works across the media supply chain.

Palmer commented, “EIDR captures the complex relationships between descriptive metadata and registered media in a public standard that better enables Sinclair to build rich and unique content experiences that entertain and inform the communities Sinclair serves,” said Palmer.

Sinclair will use EIDR’s metadata capabilities to manage and distribute content more effectively, creating improved workflows, enhanced content discoverability, and new opportunities to optimize return on content investment.