Gray Media: Assembling A Strong NTR Generator

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ATLANTA — For many reasons, today is a great day to share what’s ahead for 2025 for Gray Television, Executive Chairman and Chief Executive Officer Hilton Howell Jr. shared to open his company’s quarterly earnings call.


A 10pm Sunday premiere of a NBC prime-time series and a daytime serial debuting from CBS were the focus of Howell’s comments. What do they have to do with Gray Media? A lot, and that’s what Howell sought to stress as the publicly traded company’s nontraditional revenue is about to jump in a way that differs from its peers.

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