BROOKLYN, N.Y. — Come Wednesday, the Barclays Center won’t be simply hosting the Golden State Warriors as they take on the host Brooklyn Nets in a National Basketball Association evening match-up. Earlier in the day, The E.W. Scripps Co. will be hosting an “Upfront” affair for advertisers at an affair more aligned with this week’s IAB NewFronts, perhaps.
Ahead of that CMO-friendly event, Scripps is flipping the switch on three streaming-focused endeavors that span from sports to news and to original entertainment programming.
