Reuters launches YouTube TV channel


Reuters’ new Reuters TV is YouTube’s latest content channel in its reinvention  as a channel-based video site. It features 10 news, commentary and analysis programs covering hard news, finance, politics, technology and special Reuters investigations. The programming, which will appear on and on its YouTube channel, was developed by television news vet and Reuters global executive producer Barclay Palmer. They highlight a high-energy, high-quality production style that is unique to any business news broadcasts on traditional television.

The 10 programs will feature highly produced reports and commentary from many of Reuters award-winning, nearly 3,000 journalists around the world:

•Reuters Investigates, featuring investigative journalism and special reports from around the world, in coordination with Reuters award-winning Enterprise unit;

•The Trail, with Reuters political reporters covering the presidential candidates on the campaign trail;

•Felix TV, with Reuters finance blogger Felix Salmon, named by Time magazine one of the Top 25 financial bloggers;

•Media Bite, featuring Peter Lauria, editor of technology, media & telecommunications, and his team of reporters covering a media world experiencing massive change;

•Tech Tonic, with Anthony De Rosa, Reuters Digital’s social media editor, dubbed by The New York Times “the undisputed king of Tumblr”;

•Freeland File, with Reuters Digital editor Chrystia Freeland interviewing top newsmakers. The programming will open with Chrystia Freeland’s exclusive interview with Mikhail Prokhorov, the Russian billionaire and sportsman who has made the controversial announcement that he is running for president in Russia, challenging Vladimir Putin;

•Fast Forward, hosted by Chrystia Freeland and featuring Reuters’ top commentators and journalists, including David Rohde, Reuters columnist, author and two-time winner of the Pulitzer Prize; Rob Cox, US editor of Breakingviews; Bethany McLean, Reuters columnist, Vanity Fair contributor and author; David Cay Johnston, tax expert, author and Pulitzer Prize winner; Geraldine Fabrikant, Reuters columnist, senior writer for The New York Times and winner of the Loeb Award; Steven Brill, Reuters columnist, author and founder of the Yale Journalism Initiative; Ian Bremmer, President of the Eurasia Group; James Ledbetter, Reuters Op-ed editor and author;

•Money Clip, with Lauren Young, personal finance editor and former editor at BusinessWeek and SmartMoney;

•Rough Cuts, with Jen Rogers, showcasing the remarkable news video that Reuters video journalists shoot around the world, allowing viewers to see and hear that video in greater depth than most television networks can offer;

•Decoder, explaining in succinct and surprising ways the key topics in the news, ranging from the debt ceiling to the Strait of Hormuz.

RBR-TVBR observation: As YouTube, Hulu, Netflix and others ride the wave of internet-based program viewing, these types of content channels will only serve to further erode traditional broadcast and cable TV news programming. Of course, the only way to “fight back” is for networks and programmers to have their own content channels and viewing apps right alongside the others. Many already have, but the programming will eventually have to air simultaneously to the network feed to truly keep these audiences that are cutting the cord and transitioning to other viewing devices.