‘Radio Continues to Have a Hardware Challenge’


The “P1 Listener,” that industry term used to describe the person who listens most to a particular radio station or format, exhibits a largely problematic trait for radio broadcasting companies.

There’s a “hardware challenge,” Edison Research Director of Research Laura Ivey says.

Ivey on Thursday shared details of the latest Infinite Dial study conducted by Edison. It shows that younger-leaning formats, in particular, have the added challenge of attracting consumers who don’t have a radio in the home.

A radio in the home? Why is this an issue in 2020, our Editor-in-Chief asks in a RBR+TVBR OBSERVATION at the bottom of this report.

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