Magic Act Ends As Jopling Will Buy Tallahassee’s ‘Real Talk’

On Wednesday (6/25), RBR+TVBR shared the news that the radio broadcasting company led by industry veteran Don McCoy had agreed to sell four FMs in Panama City, Fla., to JVC Broadcasting.

Now, the last station owned by his Magic Broadcasting is being spun to a locally based owner, ensuring “Real Talk 93.3” remains the only station in Florida’s capital city not owned by a national radio broadcasting group.

The transaction, which has not yet seen a filing in the FCC’s LMS seeking its regulatory approval, involves Class C3 WVFT-FM, licensed to Gretna, Fla., and serving the Tallahassee market. The buyer is Jon Jopling‘s 923 Ventures LLC.

If the Jopling name is familiar, it is because he has served as President/CEO of both Magic Broadcasting’s Panama City and Tallahassee stations since 2021. In a statement released late Thursday, 923 Ventures said, “The sale ensures that ‘Real Talk 93.3’ will remain Tallahassee’s only locally owned radio station, a distinction underscored by its long-standing dedication to providing authentic, community-focused content.”

Jopling added, “As someone who has lived and worked in Tallahassee for over 23 years, I understand how important it is for our city to have trusted local voices on the airwaves. This transition isn’t just about ownership — it’s about strengthening our commitment to the people of Florida’s capital city. We’ll continue to focus on real news, real conversations, and real connections that matter to the people that live here — delivered by people who live here, too.”

Tallahassee, ranked Market No. 158 by Nielsen Audio, is home to radio stations owned by iHeartMedia and Cumulus Media. WVFT is not a ratings subscriber and therefore its share and cume are not publicly available.