LONG ISLAND CITY, N.Y. — Main Street Sports Group LLC, the regional sports network parent formerly known as Diamond Sports Group that oversees the FanDuel Sports Network brands (previously Bally Sports and, before that, FOX Sports), has a new President of Production and Programming, effective January 13.
Norby Williamson, a former VP of Production at ESPN, will be responsible for overseeing all live productions for more than 3,000 NBA, NHL and MLB events, as well as original programming for FanDuel Sports Network’s 16 RSNs. His duties will include pre-game, game and post-game strategy and innovation, along with managing operations and content across linear and digital platforms.
Williamson will report to Main Street Sports Group Chief Executive Officer David Preschlack, who commented, “Adding an esteemed producer of Norby’s caliber strengthens our ability to seize on the opportunities ahead as we begin this transformative new chapter for Main Street Sports. With decades of experience and a stellar track record overseeing live sports events and iconic studio programs, Norby’s expertise and vision will be key to innovating our production capabilities and delivering exceptional experiences for fans. Having worked alongside Norby for 20 years at ESPN, I am confident that he will enhance our ability to drive success and push the boundaries of what Main Street Sports can achieve.”
Williamson commented, “I could not be more excited to join FanDuel Sports Network. The platform’s unique combination of valuable local sports rights with powerful, forward-looking content and distribution partnerships provides an incredible foundation that I am eager to build on. I look forward to collaborating with the talented Main Street Sports team to drive excellence in our productions and find new ways to deliver high quality content that resonates with fans across platforms.”
Williamson spent nearly 40 years at ESPN, exiting as Executive Vice President of Content and as an Executive Editor. He also serves on the board of directors for V Foundation Cancer Research, Avon Old Farms Preparatory School, Southern Connecticut State University and Elon University School of Communications.
