SANTA CLARITA, CALIF. — A pair of sales VPs are being welcomed to the Los Angeles offices of Entravision Communications, with one heading up the entire sales efforts and the other focused on digital enterprises.
With over 20 years of experience in multicultural media and consultative sales, Edwin Garcia joins Entravision as Vice President of Sales. Previously the Sales Director at NGLmitú, Garcia has also spent time at Univision, where he led sales teams across Los Angeles, Phoenix, and Tucson. “Edwin’s deep expertise in the U.S. Hispanic market and strategic acumen will be key to advancing Entravision’s sales initiatives and market presence,” the publicly traded company with roots in the U.S. Hispanic market said. “His focus will also include empowering clients with tailored digital marketing solutions to help them achieve measurable success in reaching multicultural audiences.”
At the same time, LeaAnna Hernandez, “a forward-thinking leader with a proven track record in branding, marketing, and growth strategies,” steps into the role of Vice President of Digital Sales. She was VP/Marketing at Estrella Media from May 2021 to April 2023, rising from VP of Digital Streaming Media and Partnerships.
“We are thrilled to welcome Edwin and LeaAnna to the Entravision family,” said Juan Navarro, Chief Revenue Officer at Entravision. “Their leadership, expertise, and innovative vision will be pivotal as we continue to expand our capabilities and provide world-class media and sales solutions tailored to our diverse and growing audiences.”
