PPDS, the exclusive global provider of Philips Professional Displays and complementary products, is preparing for a global conference that’s growing in importance to U.S. broadcasting companies — where it will be debuting a robust interactive and immerse experience for visitors.
PPDS will be at ISE 2026, scheduled for early February, and the affair in Barcelona is poised to be one of PPDS’ most eventful and interactive shows, the company says.
Taking centre stage: the “most advanced suite” of Philips Professional Displays and software solutions to date. Digital signage, ePaper, interactive, dvLED (indoor, outdoor and AIO), and professional TVs will be at the heart of activity.
At ISE 2026, 6he Philips booth will be divided into dedicated zones, including Retail, education, corporate, food and beverage, transportation, public venues, and hospitality. Specifically, the Philips booth will debut a “Picture This” theme, encouraging visitors to the booth to explore the reaches of their imaginations.
Ron Cottaar, Director of Global Marketing at PPDS, commented, “At ISE 2025, we wowed visitors with AI-infused paintings by masters like Rembrandt, transforming our stand into a spectacular art gallery where paintings come to life right before the eyes. This year, we are taking things further, and we want to create a more interactive and immersive experience for our visitors, letting them become part of our story.”
A brand new and improved Signage line up is on track for its release, including the first AI ready Philips Signage models.
Andrea Barbuti, Global Product Management Lead EMEA at PPDS, commented, “AI is no longer just a buzzword. Adoption is growing, and businesses around the world are increasingly exploring opportunities and ways AI can benefit their day to day operations and ambitions. Signage can play a crucial role in achieving those goals.”
PPDS will also be providing updates surrounding its partnership with FC Barcelona and Oracle Red Bull Racing, with several incentives and prizes to be won for those visiting the booth.
