Technically, Ron Cohen’s CRC is open for Sports in Palm Springs CA, with newly acquired KXPS-AM. But once it gets a CP for a second newly-acquired AM station up and running, it will have an actual business format their to match its KFNN-AM in Phoenix AZ.
KFNN is licensed to CRC Broadcasting Company, which uses the license name CRC Media West for its Palm Springs holdings.
The company acquired KXPS-AM Thousand Palms from Morris Communications in a $250K deal filed with the FCC 5/16/11; and the agreement to acquire the second station arrived at the FCC 5/31/11 and brought in KPSF-AM CP Desert Hot Springs for $75K.
The latter deal was contingent on moving the station to Cathedral City, and switching the licensed frequency from 1220 kHz to 1200 kHz.
Cohen said his company’s expansion plans have been in the works for some time. But: “The economic meltdown and recession that followed put our plans on hold for several years. We waited until the right opportunity presented itself. WE are fortunate to be able to finally get started.”
Cohen says his KFNN Phoenix was the nation’s pioneer business, economics and investment news and information stations, have entered the format back in 1988.
Cohen says that conditions remain challenging but is optimistic. “It’s been a very busy year for us,” he said. “The economy still has yet to fully recover, particularly for small businesses. But we believe the timing of our expansion is a sign of good things to come.”
He also extolled the importance of a full digital presence. “The relevance of our programming has allowed people to access our audio and web site content using the latest technology. Today radio is heard regularly on smart phones, tablets and laptops. Our money radio apps have become very popular.”
