Marc Pritchard has made a name for himself as the Chief Brand Officer at Procter & Gamble.
Since replacing Jim Stengel, Pritchard has made it clear that multicultural marketing IS marketing, and that broadcast radio has value for both P&G brands and consumers. It appears spot TV is equally essential, as the latest Media Monitors Spot Ten TV report includes three big P&G brands.
For the week ending June 7, GEICO is no. 1 by spot count, with an exactly 7,000-spot advantage over No. 2 Neutrogena.
But, it is the brands at No. 4 and No. 5 that are worth noticing. That’s because Tide and Febreze are new to the Spot Ten report, with big gains in play count over the past week.
Then, there’s P&G’s Olay brand, now at No. 10.
With ad sales on the rise for broadcast TV in the post- COVID-19 environment, P&G stands out — Johnson & Johnson is represented by just one brand, Neutrogena, while the remainder of the Spot 10 includes Facebook, auto insurance brands and two federally funded efforts.
