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Starting Tuesday, the ATSC NEXTGEN Broadcast Conference 2023 begins two days of learning sessions at a most interesting host venue: the International Spy Museum in Washington, D.C. What can attendees expect to hear from Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, and its network partners?

A 24-month collaborative effort "to explore and implement various ATSC 3.0/NextGen TV applications and use cases" has been forged between a U.S. non-commercial educational media entity and the Korea Radio Promotion Association that will help facilitate "the full adoption of ATSC 3.0" in public television stations across the U.S.

A newly formed alliance that includes DigiCAP, SpectraRep and Heartland Video Systems seeks to provide public broadcast television stations with guidance on the planning, budgeting, and integration of the ATSC 3.0 standard.

With the March 30 launch of ATSC 3.0-powered NEXTGEN TV in the sixth-largest television market in the U.S., BitPath reached a rollout milestone. The NextGen Broadcast service it manages is now available in 50 markets.

When it came time for Capitol Broadcasting to launch ATSC 3.0 broadcasts on a low-power TV facility serving Wilmington, N.C., the company turned to the transmitter designer and manufacturer that's part of the Elenos Group to light up NEXTGEN TV broadcasts in the coastal North Carolina city.

NEXTGEN TV has officially arrived in the sixth-largest television market in the U.S. And, it is thanks in part to a conversion of facilities at KRON-4, the MyNetwork TV station owned by Nexstar Media Group, that has made the technological advancement happen in an area home to none other than Silicon Valley.

A patent licensing platform for the ATSC 3.0 broadcasting standard powering NEXTGEN TV and broadcast internet has been launched by a Dallas-headquartered company with a footprint that includes South Korea, Japan, China and Ireland.

The webinars will be held Thursday, March 9 and Thursday, March 23 from 1-2:30p ET and will give voice to the forward-looking organizations creating regional and national ATSC 3.0 networks for hire, as well as the entrepreneurs looking to use spectrum from these networks.

When it came time to flip the switch on a NEXTGEN TV "lighthouse" in the Harrisburg, Pa., television market, a supplier of advanced technology television broadcast transmitters headquartered in Illinois was called upon to supply the necessary broadcast equipment to get the task done.

The NAB on Thursday filed an ex parte brief with the FCC that outlined details of a meeting with Chairwoman Jessica Rosenworcel in which the broadcast media industry's biggest advocacy group requested the Commission launch an internal task force focused on accelerating the broadcast TV industry’s transition to the ATSC 3.0 standard. There's more.

Pearl TV’s "Fast Track for NEXTGEN TV" program has led Tolka to become the first ATSC 3.0 software vendor to power devices that have entered the certification process to use the NEXTGEN TV trademark. Its first certified ATSC 3.0-ready upgrade accessory receiver is expected to be ready in time for the NAB Show.

As the technology world — and just a few broadcast industry leaders — converge for CES 2023, which begins today in Las Vegas, the Advanced Television Systems Committee (ATSC) is ready to showcase new consumer accessory receivers that are in development for the U.S. and international markets.  

The demonstration is a shared effort between Sinclair/ONE Media 3.0; Hyundai Mobis, one of the world’s largest automotive parts and services companies; and CAST.ERA, a joint venture between Sinclair and SK Telecom, the largest mobile operator in Korea.

Once every U.S. market gets NEXTGEN TV, could it be too late? While that's perhaps an outlandish question to some in broadcast television, news from the U.K. that all TV output will be available exclusively online within the next 10 years or so is a startling reminder that 6G discussions are already underway in Washington, D.C. — and that the next iteration of wireless technology could hurry the obsolesce of broadcast signals.

NEXTGEN TV signals are now available for those who have television sets capable of receiving the ATSC 3.0-powered digital broadcasts for all but the network affiliates serving Illinois' state capital and two neighboring cities.