Oprah launching sweepstakes to promote cable series


Discovery communications and Harpo Productions are hoping to see a boost in viewership as its namesake debuts the new series “Oprah’s Lifeclass” on OWN: Oprah Winfrey Network. As one way to generate excitement, the network announced a sweepstakes on Oprah.com.

Viewers can enter the sweepstakes for a chance to meet Oprah Winfrey at the O You! event in Atlanta, Georgia and reserve their spot for the online companion class to Oprah’s Lifeclass. Click here to see the details.

The first one million people to sign up for the online class will be eligible to receive an exclusive, limited edition Oprah’s Lifeclass Journal, and can enter for the chance to meet Oprah in-person at the O You! event hosted by O, The Oprah Magazine.  In addition, up to 15 winners will receive an all expense paid trip to Atlanta to participate in O You!, where they will be the first students in Oprah’s class and join her on stage.

OWN is partnering with Care2, Shine on Yahoo! and numerous Cable, Satellite and Telco distribution partners to reach the goal of one million students by October 10.

One million may sound like a big goal, but OWN notes that 16 million viewers in the United States alone tuned in for “The Oprah Winfrey Show” finale.  In that final hour, Winfrey took the stage as teacher in the world’s biggest classroom highlighting the principles that guide her life, many of which were gleaned from the 4,561 hours of “The Oprah Winfrey Show.”  

In the all-new series, Oprah’s Lifeclass, Winfrey reaches back through the show’s 25-year history to teach the lessons that matter most to her …  the guidelines for fulfilling your life’s potential, breaking through your barriers, understanding your purpose, letting go of anger, how to use joy to fuel your life, and becoming all you were meant to be.  Oprah will share her most personal revelations, and what she thinks now about those iconic show moments and guests.  

Oprah’s Lifeclass” will also have an online companion, Oprah’s Lifeclass, including actual course work on Oprah.com, for an even more enriching experience.  Oprah’s Lifeclass premieres Monday, October 10 (8:00 p.m. ET/PT) on OWN, and is produced by Harpo Productions.
O You! will take place at the Georgia World Congress Center in Atlanta on Saturday, October 15.  The all-day event will include panels led by O, The Oprah Magazine contributors Suze Orman, Dr. Oz, Nate Berkus, Martha Beck, Donna Brazile, Peter Walsh, Bob Greene, Adam Glassman and Val Monroe.

RBR-TVBR observation: One million sign-ups is an aggressive target for a basic cable show. Never let it be said that Oprah aims low.