Since 2015, she’s been serving as VP/GM of Nexstar Media Group‘s big NBC affiliate serving the Twin Tiers of New York and Pennsylvania: WETM-18.
Now, she’s being promoted, and will now take similar duties for the company’s CBS affiliate in a Michigan locale — and the Joint Operating Agreement Nexstar has for the market’s home for The CW Network and for ABC.
As of today, Marci Daniels is now VP/GM of Nexstar’s WLNS-6 in Lansing, and will also oversee the company’s JOA with Shield Media’s WLAJ-53 and its CW+ multicast feed.
She reports directly to SVP/Regional Manager Theresa Underwood.
Daniels takes over leadership in Lansing from Scot Chastain, who was named in March as VP/GM of KXTL-40 in Sacramento.
Daniels’ promotion and return to Michigan mark a professional homecoming for her, as she earned an MBA from the University of Michigan in Ann Arbor and a BA from Saginaw Valley State University. She started her career in broadcast sales as an account executive for several radio stations in Flint, Mich., where she in 2012 took on a role as GSM for WEYI-TV and WBSF-TV in Flint-Saginaw-Bay City, Mich.
“Marci’s track record of success as a veteran broadcasting and sales executive, along with her nearly 30 years of experience and deep knowledge and understanding of Central Michigan, makes her an excellent choice to lead our broadcast and digital operations in Lansing,” Underwood said. “Her leadership has produced exceptional results for us at WETM-TV in Elmira. Her expertise in creating, developing, and executing exceptional local multi-platform solutions for advertising and marketing clients, as well as driving new business opportunities and forging important community partnerships, has resulted in deeper client relationships and a stronger commitment to viewers. We are very much looking forward to welcoming Marci back to the great state of Michigan as she assumes her new duties with our Lansing operations.”
Daniels added, “I am thrilled to be returning to Central Michigan, and I am extremely grateful for the opportunity to lead Nexstar’s broadcast and digital operations in Lansing. The strength of WLNS-TV, WLAJ-TV, ELAJ-TV and wlns.com, combined with Nexstar’s commitment to hyper-local content and the unique and customized advertising and marketing solutions we offer, creates a distinct advantage for our viewers and advertisers. I am fortunate to have worked with an exceptional staff in Elmira since joining Nexstar in 2015 and looking forward to working alongside the Lansing team in this new role.”
