Nexstar Media Group is deepening its partnership with the world’s leading cloud-based customer relationship management platform for its more than 200 owned or partner local TV stations and national broadcast and cable networks, leaning further into artificial intelligence to handle tasks traditionally managed by sales staff.
The media company is expanding its use of Salesforce CRM Analytics and Revenue Cloud, with the goal of unifying its applications and data into a single platform. Nexstar is initially implementing Salesforce Media Cloud to improve day-to-day sales management, offering sellers real-time insights into ad campaign delivery, fulfillment, and forecasting.
It will also deploy Salesforce’s Agentforce for Media, an AI-powered system capable of performing manual tasks without human intervention. Agentforce includes a library of pre-built agent skills designed for proposal generation, product discovery, and customized sales presentations. By integrating Salesforce’s Data Cloud, the platform combines structured and unstructured data to ensure accurate, up-to-date responses from the AI agents.
Nexstar Media Group CTO Brett Jenkins commented, “AI and intelligent agents are reshaping the future of ad sales and operations — empowering us to move beyond incremental gains toward transformative change. By uniting our deep local expertise with aggregated data, insights, and workflows on the Agentforce platform, we unlock unprecedented scale and intelligence to deliver smarter, faster, and more impactful solutions for our advertisers and our business.”
Salesforce EVP and GM, Industries Jeff Amann said, “Nexstar is a leading force in the media industry, committed to delivering engaging content across its linear and digital platforms for millions of viewers. With Agentforce for Media, we’re helping Nexstar enhance operational efficiency, streamline sales processes, and unlock new market opportunities to fuel company growth.”
