New technology thwarts streaming “hijackers”


StreamAudio, a provider for streaming radio stations’ signals on the Internet, announced it has released a new software feature that detects when a listener’s request for a stream is coming from an unauthorized source; that is, from a "hijacking" site. There are lots of Internet sites worldwide that link to radio station streams and intercept the listener’s request to "Listen Live" to an Internet broadcast. Once the listener connects, the audio and advertising content is streamed to the listener from a player of the hijacker’s choice, not the radio station’s official player. This way, the hijacker gets the advertising impressions and corresponding revenues, but the radio station still gets the streaming bill and pays for all royalties (i.e., they play, you pay).