New Efforts Reshape The Latest Spot Ten Cable Report

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From cool treats on sizzling summer days to iced tea pitches to stay hydrated, a variety of food brands and QSRs remain among the most active at Spot Cable, the latest report from Media Monitors shows.


As shown above, for the week ending July 2, Dairy Queen and Gold Peak pushed forward with new efforts that utilize Spot Cable in a big way, placing each brand in the Top 5 behind auto insurance leader Liberty Mutual Insurance and OTT platform Max.

Then, there’s the brand that professes one can “Lose weight without worry.” That’s GOLO, and it is present thanks to some 49,300 spot plays.

PHARMA’S PRESENCE AT SPOT TV

The Spot TV report from Media Monitors shows Dupixent and Skyrizi remain key users of broadcast television, as Morgan & Morgan is a strong No. 3 for the week.

Meanwhile, new efforts from Macy’s and furniture retailer Ashley are of note.