Hearst Completes Its ‘NBC2’ Buy In Florida

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On April 5, RBR+TVBR was first to report on the blockbuster $220,540,000 acquisition of the NBC affiliate serving Southwest Florida and the assumption of a programming relationship with the company that owns the market’s ABC, MeTV and Dabl affiliate.


Now, the deal has closed, making WBBH-20, branded as “NBC2,” a sibling to the ABC affiliate serving West Palm Beach and the NBC affiliate serving the Orlando DMA.

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