ATSC, The Broadcast Standards Association, has selected the Sr. VP of Standards, Policy & Advanced Engineering at NBCUniversal as the 2025 recipient of the prestigious Mark Richer Industry Leadership Medal.
Clarence Hau will be honored this year with an award that salutes individuals or teams who demonstrate exemplary leadership in advancing ATSC’s mission and embody the vision, tenacity, and commitment that defined the legacy of former longtime ATSC President Mark Richer.
The 2025 Richer Medal will be presented to Hau next month during the 2025 ATSC NextGen Broadcast Conference in Washington, D.C., scheduled for June 12-13.
Hau was unanimously recognized by the ATSC Board of Directors “for his outstanding contributions to the progress and implementation of NEXTGEN TV powered by ATSC 3.0 standards.”
ATSC says Hau’s leadership within NBCUniversal and across the industry “has played a pivotal role in bringing audiences the very best of ATSC 3.0, delivering better picture quality, immersive sound, and award-winning interactivity that is driving real-world adoption of the technology.”
ATSC President Madeleine Noland commented, “Clarence’s passion, determination, and deep technical insight have made a lasting impact. His efforts are not only helping to shape the future of television but are also directly enhancing the viewing experience for audiences everywhere – including me. With this honor, we’re recognizing Clarence’s bold, forward-looking leadership and also NBCUniversal’s key role in the NEXTGEN TV rollout.”
Hau commented, “I’m very appreciative of our longstanding partnership with ATSC, and proud of NBCUniversal’s role in bringing enhanced and innovative experiences to local audiences through NEXTGEN TV. This is a tremendous honor, and one that was made possible due to the ingenuity and collaboration of my NBCU colleagues, and our partners, who’ve dedicated themselves to delivering on the great potential of the new broadcast standard.”
The Mark Richer Medal is named for the longtime ATSC President who led the organization through two decades of transformative innovation, from the original ATSC 1.0 standard to the launch of ATSC 3.0 next-generation standards.
