NBC's two-hour 'The Biggest Loser' average showing


From 8-10 p.m. ET, “The Biggest Loser: Couples” averaged a 2.6/8 in 18-49 and 7.0 million viewers overall in a highly competitive time period running against Fox’s “Glee,” ABC’s “Dancing With the Stars” and CBS’s “NCIS” and “NCIS: LA.”  From its first half-hour to its fourth, “Biggest Loser” grew by 43 percent in 18-49 rating (to a 3.3 from a 2.3) and by 28 percent or 1.8 million persons in total viewers (8.2 million vs. 6.4 million).  For its second hour from 9-10 p.m., “The Biggest Loser” ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-49, as well as men 18-49, women 18-49, adults 18-34 and women 18-34.

From 10-11 p.m. ET, “The Voice” (4.7/12 in 18-49, 10.5 million viewers overall) delivered the #1 rating of the night in adults 18-49, topping results for such rival telecasts as “Glee,” “NCIS,” “Dancing With the Stars” and all other primetime programming on ABC, CBS, NBC and Fox. 

“The Voice” is up versus NBC’s average in the time period last season by 104 percent in 18-49 rating (4.7 vs. 2.3) and by 65 percent in total viewers (10.450 vs. 6.341 million).  Versus its two-hour “Biggest Loser” lead-in, “The Voice” was up 81 percent in 18-49 rating and up 50 percent in total viewers.

“The Voice” won the 10 p.m. hour by a 124 percent margin in adults 18-49 (with a 4.7 rating vs. a 2.1 for ABC’s second-place “Body of Proof”).  “The Voice” led the hour among ABC, CBS and NBC in all key demos and topped ABC and CBS combined in adults, men and women 18-49; adults, men and women 18-34; and men 25-54.

From its first half-hour to its second, “The Voice” grew in every key ratings category during an hour when viewership levels were dropping significantly.  In the 10:30 lead-in to local news, “The Voice” generated a 68 percent margin of victory in the key news demographic of adults 25-54 (with a  5.2 rating vs. a 3.1 for CBS’s second-place “Good Wife”) and was also #1 among ABC, CBS and NBC in all other key ratings demographics.

For the night, NBC is #1 among ABC, CBS, NBC, Fox and CW in adults 18-49 and all other key demographics.  It’s NBC’s third consecutive Tuesday win in adults 18-49.

(source: NBC)