NBC’s Olympic broadcast w/ figure skating peaked Metered Markets
On the night (8 p.m. – 11:55 p.m.), NBC’s Olympic broadcast that featured figure skating’s ladies free skate later in the broadcast, drew an average audience of 22.9 million, with a peak of 25.0 million in the 9-10 p.m. hour, according to data provided by The Nielsen Company
On the night, NBC’s Olympic broadcast that featured figure skating’s ladies free skate later in the broadcast, drew an average audience of 22.9 million, with a peak of 25.0 million in the 9-10 p.m. hour. The 22.9 million was below the comparable night at the 2006 Winter Games (25.7 million, the most-watched night of the 2006 Winter Games that had American skating star Sasha Cohen leading and favored to win a gold medal skating that night).
HOUR-BY-HOUR VIWERSHIP LAST NIGHT
8-9 p.m. 19.2 million (American Idol, 17.8 million)
9-10 p.m. 25.0 million
10-11 p.m. 23.3 million
11-11:55 p.m. 24.3 million
Some Additional Highlights:
* It marked only the second time that Idol was defeated in P2+ (average viewership) since May 17, 2004. The first defeat for Idol was last Wednesday when the Olympics became the first program to beat Idol in six years.
* On the comparable Thursday night at the 2006 Winter Games (the highest-rated and most-viewed night from Torino, featuring a silver medal from American figure skating star Sasha Cohen) when going head-to-head (8-9 p.m.) Idol out-drew the Olympics by nearly six million (23.4 million vs.17.8 million) and out-rated the Olympics by more than
two full rating points (13.3 vs. 11.1 among households).
* On a competitive television night, the Olympics drew nearly eight million more viewers than an original episode of Survivor on CBS (19.2 million vs. 11.5 million, an advantage of 67 percent, head-to-head from 8-9 p.m.).
224-2:
* With the Olympics win against Idol last night, the juggernaut is now 224-2 in nearly six years since May 2004. The only programs that beat Idol head-to-head over that six-year span were two NBC Olympic broadcasts, last night’s and last Wednesday’s Olympics on NBC.
14-DAY AVERAGE IS 3.6 MILLION MORE THAN 2006: The 24.7 million average viewers through 14 nights of the Vancouver Games is 3.6 million more and 17 percent higher than the average viewership of the 2006 Winter Games through 14 nights (21.1 million).
The 14.0/23 average household rating-to-date is 10 percent higher than 2006 (12.7/20). The national household rating of 13.6/23 for Thursday night is down from the comparable night at the 2006 Winter Games (15.8/24, the highest-rated night of the 17-nights of the 2006 Winter Games).
METERED MARKET RATINGS BY TIME ZONE (14-Day Average):
Mountain Time Zone 19.2/31
Central Time Zone 15.7/24
Pacific Time Zone 15.4/28
Eastern Time Zone 15.0/24
TOP 25 METERED MARKETS (14-Day Average):
1. SALT LAKE CITY, 22.2/37
2. DENVER, 21.9/36
3. MILWAUKEE, 21.4/33
4. SEATTLE, 19.8/37
5. MINNEAPOLIS, 19.7/33
6. ST. LOUIS, 18.8/29
7. COLUMBUS, 18.4/29
T8. SAN DIEGO, 18.1/30
T8. WEST PALM BEACH, 18.1/27
T10. PORTLAND, 17.9/33
T10. KANSAS CITY, 17.9/27
T12. NASHVILLE, 17.4/25
T12. OKLAHOMA CITY, 17.4/26
14. AUSTIN, 17.1/27
T15. TULSA, 17.0/25
T15. FT.MYERS, 17.0/27
17. CLEVELAND, 16.8/27
T18. BOSTON, 16.6/29
T18. PHOENIX, 16.6/27
T18. PROVIDENCE, 16.6/28
21. CINCINNATI, 16.4/25
22. INDIANAPOLIS, 16.1/26
T23. CHICAGO, 16.0/25
T23. WASHINGTON D.C., 16.0/26
T23. DETROIT, 16.0/26
T23. RICHMOND, 16.0/24
TOP 25 METERED MARKETS FOR THURSDAY, FEB. 25:
1. SALT LAKE CITY, 24.1/40
2. DENVER, 21.9/36
3. MILWAUKEE, 19.5/31
4. MINNEAPOLIS, 18.8/31
5. SAN DIEGO, 18.6/32
T6. SEATTLE, 18.5/36
T6. WEST PALM BEACH, 18.5/28
8. OKLAHOMA CITY, 18.4/27
9. KANSAS CITY, 18.2/28
10. ST. LOUIS, 18.1/29
11. ALBUQUERQUE, 18.0/28
T12. NASHVILLE, 17.2/25
T12. FT.MYERS, 17.2/28
14. COLUMBUS, 17.1/27
T15. SAN FRANCISCO, 16.9/33
T15. PROVIDENCE, 16.9/28
17. CHICAGO, 16.6/27
18. PITTSBURGH, 16.4/25
19. TULSA, 16.3/24
20. AUSTIN, 16.1/26
T21. WASHINGTON D.C., 16.0/27
T21. PORTLAND, 16.0/31
23. NEW YORK, 15.9/24
24. CINCINNATI, 15.8/25
25. DETROIT, 15.7/25
NBC Universal, broadcasting its record 12th Olympics the most Olympics
broadcast by any network, will present more than 835 hours of Vancouver
Olympic Winter Games coverage – representing the most total hours ever
for a Winter Olympics, more than the last two Winter Olympics combined,
and the most live hours ever for a Winter Games. The Vancouver Games are
the first Winter Olympics to be presented entirely in high definition.
(source: information provided by NBC)
