From 9-11 p.m. ET, “The Voice” (4.4/12 in adults 18-49, 12.7 million viewers overall) delivered the #1 results of the night in adults 18-49 and total viewers and won its two-hour time period among ABC, CBS, NBC, Fox and CW in every key ratings category — adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
With an average 12.7 million viewers, “The Voice” generated its largest overall audience in four weeks (since May 31).
“The Voice” scored an 18-49 rating that is higher than the result of every non-sports telecast to air last summer on ABC, CBS, NBC, Fox or CW, with the sole exception of the “Glee” finale, which delivered a 4.7 rating on June 8, 2010. Versus NBC’s average in this time period last summer, “The Voice” was up 43 percent in 18-49 rating (4.3 vs. 3.0, “live plus same day,” non-sports). For its second hour from 10-11 p.m., “The Voice” topped the ABC-CBS competition combined in every key ratings category and doubled that combined competition in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.
Versus the prior week, “The Voice” maintained its full adult 18-49 rating (4.4) and was up 5 percent in total viewers (12.700 million vs. 12.052 million).
From 8-9 p.m. ET, “America’s Got Talent” (3.3/11 in 18-49, 12.5 million viewers overall) won its time period among ABC, CBS, NBC, Fox and CW in adults 18-34, 18-49 and 25-54, total viewers and all other key demographics against competition that included ABC’s “Wipeout” and Fox’s “Master Chef.” From its first half-hour to its second, “America’s Got Talent” grew by 17 percent in both 18-49 rating (to a 3.5 from a 3.0) and total viewers (13.4 million vs. 11.5 million).
Versus NBC’s average in this time period last summer, “America’s Got Talent” was up 120 percent in 18-49 rating (with a 3.3 rating vs. a 1.5, “live plus same day,” non-sports) and up 140 percent in total viewers (12.462 million vs. 5.198 million).
“America’s Got Talent” finished within a tenth of a rating point of its prior-week 18-49 rating (3.3 vs. 3.4) and was up week to week 1% in total viewers (12.462 million vs. 12.302 million).
NBC dominated all six primetime half-hours in 18-49 and total viewers. NBC ranked #1 for the night in all key ratings categories, including adults 18-34, adults 18-49, adults 25-54 and total viewers.
(source: NBC)
