Triton Digital, the digital audio ad tech company acquired by iHeartMedia in 2021, has a new contract in place that gives NBC Sports advanced hosting, monetization, audience measurement, and audience insight tools to support and scale its growing podcast and digital audio portfolio.
“We’re really excited to work with NBC Sports and support their continued growth in podcasting,” said Triton Digital President/CEO John Rosso. “Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier—bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content.”
As part of the collaboration, NBC Sports will utilize several Triton Digital solutions, including Omny Studio for enterprise podcast hosting and distribution, Triton Ad Platform (TAP) for audio advertising monetization and campaign management, Podcast Metrics (PCM) for IAB-certified podcast measurement and analytics, and Demos+ for audience demographic insights.
“Podcasting continues to be an important and growing part of our broader digital audio strategy,” said Aileen Sokol, Vice President of Content Partnership Development at NBC Sports. “Working alongside Triton Digital allows us to better understand our growing audiences and deliver reliable, consistent measurements to advertisers.”
