NBC Friday ratings


Friday Primetime Results:
At 9 p.m. ET, the debut of “Grimm” (2.1/6 in 18-49, 6.5 million viewers overall) captured the #1 rating for a Friday non-sports telecast on ABC, CBS, NBC, Fox or CW since December 31, 2010 (“New Year’s Rockin’ Eve” on ABC, 2.8).  Among last night’s telecasts on ABC, CBS, NBC and CW, “Grimm” is #1 excluding sports for the time period and the night in adults 18-49, adults 25-54, adults 18-34 and other key demographics. “Grimm” built on its lead-in by 110 percent in 18-49 rating and 91 percent in total viewers.  From its first half-hour to its second, “Grimm” grew by 5 percent in 18-49 rating (to a 2.2 from a 2.1) and was also up in most other key categories.

Against extraordinary time-period competition that included Fox’s coverage of Game 7 of the World Series, “Grimm” delivered NBC’s top 18-49 rating in the time period, excluding Olympics, since January 8, 2010 (“Dateline NBC,” 2.2).  In total viewers, it’s NBC’s top result in the hour since September 23.

Versus NBC’s average in the time period last season, “Grimm” is up 62 percent in 18-49 rating (with a 2.1 vs. a 1.3, “live plus same day,” non-sports).

At 8 p.m. ET, the fifth season premiere of “Chuck” (1.0/3 in 18-49, 3.4 million viewers overall) was the #1 non-sports choice in the time period among ABC, CBS, NBC and CW in adults 18-49 (tie), men 18-49 and men 25-54.  “Chuck” grew from its first half-hour to its second by 10 percent in 18-49 rating (to a 1.1 from a 1.0).

Against extraordinary competition from Fox’s coverage of the decisive Game 7 of the World Series, “Chuck” earned NBC’s top non-sports rating in this time period since April 8 and biggest overall audience excluding sports since April 15. 
At 10 p.m. ET, “Dateline NBC” averaged a 1.3/4 in 18-49 and 4.7 million viewers overall.  Versus its 9-11 p.m. telecast of the prior week, “Dateline” is up 30 percent in 18-49 rating (to a 1.3 from a 1.0) and up 15 percent in total viewers (4.737 million vs. 4.108 million).  “Dateline” was the #1 non-sports telecast on ABC, CBS and NBC in the hour in adults 18-34 and men 18-34.

In late-night metered-market households Friday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show with David Letterman,” 2.4/6; and ABC’s combo of “Nightline,” 2.9/6; and “Jimmy Kimmel Live,” 1.3/4 with an encore. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/4; “Late Show,” 0.6/2; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/2 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.7/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4).  In the 25 markets with Local People Meters, “Late Night” (0.8/5 in 18-49) topped “Late Late Show” (0.4/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.0/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)