Free, ad-supported television, or “FAST” channels, are growing at a fast pace. Is there an opportunity for broadcast television companies to capture audiences, and ad dollars, in this space?
Perhaps a 2023 NAB Show session moderated by a veteran media and entertainment business journalist will provide answers, as streaming and digital distribution leaders will participate in a Main Stage session to discuss their strategies to harness the global gravitation toward the viewing platform.
The session, set for the Main Stage at 2:30pm on April 17 at the Las Vegas Convention Center, sees Deadline Business Editor Dade Hayes leading a discussion in which Amy Kuessner, EVP of Content Strategy and Global Partnerships at Paramount Streaming; Adam Lewinson, Chief Content Officer at FOX’s Tubi; Jim Packer, President of Worldwide Television Distribution at Lionsgate; and Bill Rouhana, Chairman/CEO at Chicken Soup for the Soul Entertainment, will tackle programmatic challenges and opportunities, how to utilize targeted advertising effectively and how to build infrastructure quickly.
Kuessner is responsible for content strategy, partnerships and licensing for Paramount Streaming, with a key focus on Pluto TV and specialized areas of Paramount+.
Lewinson is responsible for content strategy, acquisitions, development and production for Tubi, and was formerly SVP/Programming and Marketing at Sony Pictures Television and its streaming platform Crackle.
Packer oversees the distribution, licensing and marketing of Lionsgate’s feature films, television slate, STARZ original programming and the company’s film and television library to broadcast, cable, SVOD, AVOD and FAST platforms worldwide.
Rouhana has oversight for more than 160 FAST channels, Crackle, Redbox, and Chicken Soup for the Soul AVOD services.
