WASHINGTON, D.C. — A new showcase will explore what the NAB is calling “the transformative impact of data, artificial intelligence and automation on the media and entertainment industry” at its long-awaited 2022 NAB Show.
It’s on track for April 23-27, with the Radio Show now permanently locating with the Las Vegas affair.
The “Intelligent Content” showcase, as the NAB is calling it, will direct attendees through data utilization in the content lifecycle, “providing opportunities for inspiration, innovation and implementation.”
Chris Brown, the NAB’s EVP/Managing Director for Global Connections and Events, comments, “Media is becoming more data-driven, and this focused destination marks our commitment to expanding the industry’s use of data and creating opportunities for the media industry to lead the future of content.”
The Intelligent Content showcase will feature networking events, future-focused exhibits and educational programming that will introduce new trends in production automation, content customization and immersive experiences.
AWS, MediaKind and Microsoft will anchor the showcase, located in the West Hall of the Las Vegas Convention Center. The showcase will highlight new engagement opportunities presented by always-on platforms and emerging networks, and the role data will play as the industry opens new monetization models.