A New West Coast Sales Head Arrives At MuxLab


A Montréal-based designer of value-added connectivity solutions for the pro AV and broadcast markets has added a Regional Sales Manager to serve the U.S. West Coast.

Taking the role in Seattle is Orlando … John Orlando, that is.

Orlando joins MuxLab to lead regional sales efforts throughout the West Coast of the United States. Orlando brings more than 10 years of experience in the AV and IT industry.

This new addition to the U.S.-based sales force comes on the heels of MuxLab’s implementation of FedEx Trade Networks shipping from Canada, eliminating duty and custom fees for distribution partners and re-sellers. Both moves indicate the company’s growing commitment to servicing the U.S. region with more dedicated sales and a greatly improved supply chain.

“John brings intensive experience in sales, specifically in the professional AV market,” said MuxLab President Daniel Assaraf. “Throughout his professional journey at Crestron, Diversified and Mersive Technologies, John was able to forge connections with many major players in our industry.”

Orlando’s first tasks include promoting MuxLab’s new HDBaseT Matrix for 4K/60, new 4K/60 HDMI Extenders and a new 6×1 4K/60 Switcher, in addition to the latest enhanced version of MuxLab’s control app, MuxControl.