A seasoned media sales and marketing executive most recently with AMC Networks has been appointed to the newly created role of head of network sales and advanced TV at The E.W. Scripps Co.
He begins his new role on Wednesday.
Tony Song will be given the task of spearheading Scripps’ go-to-market strategy and driving long-term revenue growth across all Scripps’ national assets, with a strong focus on advanced TV, connected TV, sports and news, the company announced on Monday.
At AMC Networks, Song served as SVP/Ad Sales and Partnerships. In this role, he led the ad sales and partnership team responsible for revenue across the network’s national media platforms, including linear, digital, connected TV, programmatic, advanced advertising and social media platforms, as well as on-site events and branded content.
Before that, Song led East Coast national media sales for Paramount-owned BET and steered national television buying for media agencies MediaEdge, Universal McCann and BBDO.
Scripps Chief Revenue Officer Brian Norris is Song’s new boss. Norris says Song’s “strong industry relationships and deep understanding of the national and CTV marketplaces will help Scripps continue to capture value from industry disruption,” noting, “As we continue to grow our portfolio of high-quality news, premium sports and addictive entertainment programming, Tony is the ideal leader to help Scripps into this next chapter of our storied history.”
Song will be based in New York.
