Multicultural Content and Ownership: Where It Stands Now

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WASHINGTON, D.C. — As Adriana Waterston sees it, there exists an “irrefutable and intrinsic connection” between the media that Americans consume and are exposed to — both in terms of news and in terms of entertainment content — and the social, political and cultural attitudes, belief systems and narratives that are embraced by them.


As such, having content reflect the diverse population of the U.S. today is integral. But, is media ownership as diverse as the consumers they seek, and does having diverse content only go so far when the C-Suite isn’t reflective of the America of today?

It’s a question the Chief Revenue Officer and insights and strategy lead at Horowitz Research brought forth in a virtual presentation on Tuesday at the FCC’s Communications Equity and Diversity Council Media Ownership Diversity Symposium.

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