Monster Media, an interactive technology pioneer and designer of award-winning digital out-of-home (DOOH) advertising solutions, has renewed its Interactive Digital Wall agreement and signed an additional contract with Clear Channel Airports to roll out a nationwide network of interactive charging stations adding another layer of convenience to the evolving passenger travel experience.
The Interactive Charging Station network includes kiosks in three select airports: Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare International Airport (ORD) and Dallas/Fort Worth International Airport (DFW). Kiosks are ADA compliant and patent pending by Monster Media and use embedded touch-enabled LED screens. They allow travelers to charge their smartphones, tablets and laptops, keeping vital lines of communication open to family, friends and business colleagues.
Verizon Wireless’ 4G LTE network will be used to deliver digital ads to the kiosks, including messages from Verizon.
Clear Channel Airports’ management of advertising programs at ATL, ORD and DFW offer ideal placement for Monster Media’s charging stations. The new kiosks feature built-in cameras that allow travelers to snap a quick selfie to share with their families, friends and colleagues via social sites. Campaigns can also reach across channels, prompting travelers to connect to the brand via social media and email when prompted by on-screen advertising content. The kiosks’ software captures usage metrics to provide insights on campaign effectiveness to brands.
“This network gives advertisers a powerful new option to deepen their audience exposure and consumer engagement with extended dwell time, and at the traveler’s leisure,” said Jon Sayer, president, Clear Channel Airports. “This work with Monster Media underscores our commitment to reinventing air travel experience for both maximum convenience and advertiser benefit while engaging with the connected consumer in meaningful ways.”
“The interactive charging stations present advertisers with a way to slow down the busy traveler, present them with a free service, and in exchange, capture their time and attention to view messages from advertisers,” said Chris Beauchamp, CEO, Monster Media.
RBR-TVBR observation: A great idea—but what would be even better is for restaurant chains (probably as part of new construction rather than existing establishments for cost savings) to offer sponsored charging stations (or just outlets) in their seating areas—right at the tables and booths. It may be tough to get diners to leave as quickly as they would, but it would sure get more of them in there…and they’d have to dine to get access.
