Turning Datacasting to revenue, with automotive one of the key categories of growth, could present millions of dollars in additional income for broadcast television in the next 5 to 10 years, thanks to the promises tied to ATSC 3.0 and its rollout.
Just how over-the-air broadcast television can monetize broadcast internet was the focal point of an executive leadership roundtable discussion held Tuesday morning at the 2023 NAB Show in Las Vegas.
