The latest Spot Ten TV report courtesy of Media Monitors shows that, once again, a prominent accident attorney specialist is again dominating when it comes to spot play.
The other takeaways? Three Pharma brands are seen in the latest report — a reflection of their continued dominance as an ad category at Spot Television.
As shown below, Morgan & Morgan remains a top user of Spot TV, easily surpassing No. 2 Progressive, a dominant auto insurance specialist of late as is Liberty Mutual Insurance.
While home improvement retailer Lowe’s appears this week, the big takeaway remains the popularity of spot TV with such Pharma brands as Caplyta, Rinvoq and Skyrizi.
What does the Spot Cable report look like, by comparison?
Domino’s delivered, with a huge week fueled by NBA and NHL playoff coverage and Major League Baseball’s big April — complete with two unfortunate losing streaks involving the New York Mets and Philadelphia Phillies, respectively.
Progressive, The Hope Depot and Lowe’s are equally active on Spot Cable for the week ending April 26.
